You can use social networking sites, much like email, to send insurance marketing messages to clients and potential clients.
Both Facebook and LinkedIn have messaging systems that allow you to send one person or a group a message much like an email. Likewise, on Facebook you can write what’s called a “note,” a long-form message you can make visible to all your friends or fans.
In those messages, you can generally promote new goings-on at your agency, tour features of the policies you sell or announce new initiatives. On the other hand, you can also send private messages to your friends / fans specifically geared toward them and looking at their personal needs and requirements.
On Twitter, you have the option of sending someone who follows you a “private message,” which holds to the same 140-character limit but is only visible to the person to whom you send it. Likewise, you can carry on conversations with specific people by using the @ symbol in the regular Twitter timeline.
The most apparent benefit of using social media sites to keep in contact with customers is that you’ll be speaking to them, essentially, where they live.
If you can make it acceptable to your customers to talk to them in their personal social media space, you’ll have made yourself as much a part of their lives as their friends. Your messages about expiration dates and new offers will be right in the mix with wedding announcements and party invitations. You can become as much a part of a customers’ life as those other events.
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