www.beet.tv Wednesday, May 13, 2009 with the personalization of consumer ads they see, have the marketing click-throughs by 50% to 100% on some online campaigns. This is what Naj Kidwai, CEO of video technology real-time online content in an interview with Beet.TV in New York, said. Society tools to customize ads based on user profile information from a network server or to-see behavioral targeting network, for example. In essence, it means thatEach customer may be there is a single ad. A client in real time, in the UK doubled its sales of insurance policies on technology announcement, he said. Initial results are impressive and are used to achieve alignment with the data cable operators, if they are still interested and addressable advertising to viewers. For example, Comcast says customers are 38% less likely to vote by addressable when an ad is delivered. In general, Garner targeted ads on TV 7% CTRConsumer interests on the ads you click the remote control 7% of the time, which are well above the 1% or less Typical response rate with direct response ads, according to database company Acxiom. The big question is whether these results to the content in real time (RTC) and other companies to take more personalized ads as advertisers increasingly using personalization. But early data are promising. The company is jointly funded by BT, BT and New Venture Partners. Daisy Whitney, Senior Producer youcan …
http://www.youtube.com/watch?v=wQp4c8xwal8&hl=en
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